LOOKING TO GET
SOME GREAT IDEAS
FOR YOUR SIGN?
PICK A SHAPE
(Hint: Unusual Shapes can be a key ingredient to
PICK A FONT
(Hint: There are thousands...pick a dominant Main
line and let the subcopy
Also be careful about legibility or viewing from a distance)
PICK A STYLE (Hint:
There are endless variations available, some are subtle and some
PICK A SYMBOL (Hint:
The sky's the limit on just the right piece of art or symbol that
you can use. Generally a bold symbol in "silhouette" is both striking,
memorable and costs
less to duplicate)
PICK A COLOR(S)
ON A LIGHT BACKGROUND (Hint: dark colors usually lasts longer outdoors)
Or A DARK BACKGROUND ( To maintain legibility use lights on darks and
Remember you are making a "sign", not writing a book.
Keep it simple. One strong message is best,
like "Who are you...and what do you Do." And if appropriate...
"How do I get a hold of you!" Leave
some space in your sign. A smaller well made sign is always better than a
poorly thought out big
ugly sign. Think about continuity. Your sign should reflect your
image. Don't send mixed messages.
One color here, one color there, different typestyles here, different look
there. How and where you
mount your sign is important too. If you have a new business we encourage
you to make the most out
of your sign design. Turn it into letterheads, business cards, envelopes,
checks, decals, ads, vehicle
signs, websites and everything else you do in business when you present your
image to the public. If
you have an existing business, is it time to update your image? A fresh
new look can help you keep
that competitive edge.
The Choices are
Yes, you can do it... or decide to work with a sign designer
of your choice.
Of course, we recommend Campbell Signs.
Need a quick design? The first one is always free!
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